Thirty-five years ago, José Luis Escobar Hoyos, then a punk rocker, sought to demonstrate to his mother that his lifestyle transcended fashion and music. He founded Kings Punks, a project dedicated to distributing toys to underprivileged children on the Three Kings Day, a Mexican holiday traditionally associated with gift-giving.

Escobar, now 50, explains that the core values of punk—mutual support and solidarity—inspired the initiative. The project has grown to involve numerous volunteers, many of whom wear black band t-shirts, boots, and piercings, while distributing scooters, dinosaurs, and other gifts to children in Mexico City.

"The connection with the children, the ability to provide support—it's invaluable," Escobar said. "We do it simply because we are punks."

The project has expanded beyond traditional homeless shelters, now reaching migrant encampments within the city. This year, Lucha Libre wrestler, Peter Punk, also participated, engaging in impromptu wrestling matches. Volunteers erected piñatas filled with candy for the children.

The initiative has attracted various supporters, including shoemaker Marcos Grande, who donated several pairs of his handmade boots to the cause. Grande highlighted the joy of giving, noting that many children lack resources, making the gifts deeply impactful. This year's initiative provides valuable support for Mexico City's vulnerable children.