Nvidia, a leading chipmaker, showcased its latest GeForce RTX 50 Series GPUs at CES 2025, featuring advanced AI-driven rendering capabilities. The new GPUs, designed for both desktops and laptops, promise breakthroughs in gaming and creative applications.
Jensen Huang, Nvidia's founder, highlighted the impressive real-time graphics capabilities of the new technology, emphasizing the crucial role of AI. "The amount of geometry you saw was truly remarkable," he stated, "and impossible without AI." Nvidia stock rose 3.4% ahead of the announcement, continuing a recent upward trend despite concerns about inflated valuations.
The new GPUs leverage Nvidia's next-generation AI chip, Blackwell. Huang described Blackwell as the most significant graphics innovation in 25 years, signifying a considerable advancement since the introduction of programmable shading. Production of the Blackwell technology is now underway. The technology will further bolster Nvidia's RTX Neural Shaders, utilizing AI to refine the detail of digital characters, crucial for realistic portrayals in games.
Furthermore, Nvidia is introducing "autonomous characters" powered by AI. These characters can interact, strategize, and adapt in real-time, enhancing gameplay dynamics and responsiveness. This new feature promises to revolutionize interactive elements and offer more complex and compelling gameplay experiences.
Other tech giants like AMD, Google, and Samsung are also participating at CES 2025, demonstrating their commitment to AI-powered tools aimed at improving both entertainment and creative processes for consumers and professionals.