WWE announced a multi-year partnership with Hulk Hogan's Real American Beer brand, as the wrestling promotion prepares to stream its flagship program, Monday Night Raw, on Netflix. The deal marks a new venture for the 71-year-old Hall of Famer, who recently co-founded the beer company.
The partnership will feature Real American Beer prominently on Raw. The brand's logo will appear on ring mat corners and other key assets throughout the show. This marks WWE's foray into a new partnership category, capitalizing on the potential reach of the streaming giant Netflix. WWE's parent company, TKO, expressed excitement about showcasing the beer to Netflix's global audience.
Despite Hogan's personal sobriety, a move that has become a defining aspect of his recent public persona, the partnership is a significant strategy for the beer company. Real American Beer, a relatively new brand available in 20 states, will benefit from exposure across WWE's dedicated fanbase.
This initiative follows similar celebrity-backed ventures within the sports and entertainment industry, echoing the successful partnerships of past WWE superstars like Stone Cold Steve Austin and The Rock. The brand messaging focuses on uniting fans through their shared enthusiasm for American values.
Hogan, who previously enjoyed strong public support for President Trump, now champions Real American Beer, which is positioned as a product of American craftsmanship. The company emphasizes North American ingredients in its production. The logo, featuring a stylized image of Hogan, further solidifies the brand's association with the former wrestling champion.
This partnership positions both entities to leverage a global audience. The streaming debut of Monday Night Raw and the prominent placement of Real American Beer within the show suggest a strategic plan to expand the brand's presence and broaden its reach across viewers worldwide.
